Wursta’s Google Cloud Next Recap

Emily Trofholz

Emily Trofholz

October 27, 2021

Of all the technology conferences, Google Cloud Next is one every IT and business leader is sure to attend. Google Cloud Next is an annual experience for Google to share their latest innovations, look back on past successes and customer achievements, and provide partners, users, and developers with a space to connect.

This year’s three-day digital experience was October 12-14. Let’s take a look at a few highlights from the conference.

Because the event is completely virtual, attendees can find time that works with their schedules to attend or watch sessions. Most are still available to view here.

What’s covered in Google Cloud Next 2021

In true Google fashion, more is more when it comes to the variety and depth of topics covered. There are 13 different tracks to choose from: Featured, Partner Summit, AI & ML, Application Development, Application Modernization, Business Application Platform, Data Analytics, Database, Diversity, Equity, & Inclusion, Google Workspace, Industry Transformation, Infrastructure, and Security.

Now, in a perfect world, we’d have all the time in the world to watch every session of every track. However, that’s not the case. We highly recommend choosing a track that aligns with your interests and business goals and going from there. 

Note: the Featured track includes two keynotes and two customer demos. The customer demos walk through insights and analysis of Google’s work with Chess.com and Renault. (I wonder if the Chess.com feature was because of how popular The Queen’s Gambit was.)

The overall message throughout the sessions we attended focus on cloud-only technology and keeping organizations as secure as possible. In fact, if I had a dollar for every time I heard the phrase “zero-trust approach to security,” I’d have enough money to produce my own Netflix show.

The main topics our team dove into were Google Cloud transformation, Google Workspace, security, and being a Google Partner.

Google Cloud is setting the pace for cloud transformation

We all know how much the cloud has changed over the last 15 years. No company has adapted to those changes like Google has. From creating an easy cloud migration process to enabling developers to build cloud-native apps, Google is at the forefront of cloud transformation.

Google is creating systems and products for every company to be a “tech” company; now, every company has the ability to use technology to do their best work. Even traditional companies need to use technology to interact with their customers and stakeholders. Cloud transformation enables companies to stay secure and collaborate in a more accessible and holistic way.

Google Cloud Next session to watch:

Enterprise collaboration: what’s new with Google Workspace

With the recent updates to Google Workspace (formerly G Suite), collaboration has never been easier. The Google Workspace track explores what it means to work within an operating system that isn’t fragmented or disjointed. The flexibility and seamless integration of Google Workspace help organizations of any size drive innovation and tackle the issues of today’s workforce, all with enhanced security features.

Google Cloud Next sessions to watch:

  • See what’s new in Google Workspace – A live demo of a new employee’s first few days on the job. Erika Trautman, Director of Product Management, Google Workspace navigates us through a common use case: onboarding a new hire remotely. Using dynamic email and AppSheet, the new hire saves time and resources by completing most of his work within one browser window. 
  • How it’s done with Google Workspace – Even if you have kept up with the changes to Google Workspace in the last year, this session does a great job of adding context to those updates and connecting them to the bigger picture: Google Workspace is the best place to get work done. Javier Soltero, VP & GM, Google Workspace showcases some newer features as well, like DLP in Google Chat and integrating AppSheet into Gmail through dynamic email.

Why a zero-trust approach to security is worth the hype

Like I mentioned, security was a topic discussed in every session we attended. The zero-trust approach to security is something deeply embedded in Google’s security philosophy. 

Wursta’s take on this approach is that it’s a modern philosophy with cloud-based infrastructure in mind. It works with distributed workforces to keep them safe in today’s world.

Both Google Cloud and Google Workspace have built-in solutions to keep users and customers as secure as possible. Whether it’s through blocking phishing attacks or keeping data safe through DLP, Google’s products keep your security top of mind.

Google Cloud Next session to watch:

  • The path to invisible security – If there’s one session not to miss, this is it. Sunil Potti, VP & GM, Security, Google Cloud discusses security at a high-level. Google’s approach to invisible security creates a holistic security system, rather than siloed or segmented security practices within a business. The three areas that can be impacted the most by invisible security are your business’s employees and assets; intellectual property; and users and brand. Again, the concept of zero-trust security is repeated throughout this session. From designing systems to deploying them, security should be consistent throughout your organization. The offerings Google has available keep security frictionless and enterprise-grade. The session ends highlighting nine new products or services that have been announced, demonstrating Google’s commitment to being an industry leader in security.

Set up for success: the benefits of working with a Google Premier Partner

Google Cloud Next also provides an entire track to enable and educate Google Partners. Our team took what we learned from those sessions to help our clients make better decisions with their technology and cloud services. We have an endless amount of resources at our fingertips to help set you up for success.

We understand that Google Cloud Next is a lot of information to sift through and your schedule may not always cooperate. If there are other sessions you’re interested in hearing our take on, please reach out! We’re here to do the heavy lifting for you. We know you’ve got other things to worry about when it comes to running your business.

Check out other Google Cloud and Google Workspace tips on our blog, like our monthly updates to Visible Changes, or reach out for more information.

Emily Trofholz

Emily Trofholz

October 27, 2021

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