Charting the AI Horizon: A Private Executive Experience on San Diego Bay

Charting the AI Horizon: A Private Executive Experience on San Diego Bay

Your AI Spend Is Visible to the Board. Your Return Isn’t.

Three hours on the water with fourteen other Southern California executives who have the same problem — and a frank conversation about what actually closes the gap.

Buying the technology was the easy part.

You approved the licenses. You turned them on. Week three looked great — people were experimenting, the demos were fun, someone in finance built something clever. By week six the novelty had worn off. By month four, your admin console shows enabled seats far outnumbering active ones, and when the board asks what the investment returned, the honest answer is that nobody can say.
 
That is not a tooling problem, and it will not be solved by buying a better tool. It is a missing operating system: the governance that decides who can build what, the workforce capability to actually use it, and a way of counting value that survives your CFO’s follow-up question.
 
On the evening of August 20, Wursta is taking fifteen executives out on a private catamaran on San Diego Bay to talk about exactly that – the conversation most vendors avoid having with you, among peers carrying the same mandate.

This event is at capacity.

The conversation is led by someone who has run this, not sold it.

Jacq Lunsford leads AI strategy at Wursta. The evening will be built around a question she asks every client before a single license is rolled out: when your people save five hours a week, where does that time go? Organizations that cannot answer it teach their workforce to hide efficiency gains — and then wonder why adoption metrics flatten.

What we’ll get into

  • The real adoption curve — where enterprise AI rollouts break, why it happens on a predictable schedule, and what has to ship in wave one to prevent it.
  • Standing up an AI Center of Excellence — who holds authority, who does the legwork, what it owns, and how to charter it so it outlives the consultants.
  • Saying yes fast without losing control — a governance posture that clears most use cases quickly and slows down only where the blast radius warrants it.
  • Counting value your CFO will accept — why “hours saved × loaded salary” gets dismissed in the room, and what to put in front of finance instead.
  • Where Gemini Enterprise and Google Workspace fit — and, as candidly, where they don’t.

And the part that makes it worth the evening

  • Fourteen peers — Southern California business and technology leaders working the same problem, in a setting where they’ll actually say what isn’t working.
  • Three hours on San Diego Bay aboard a private catamaran, with premium drinks and appetizers. Phones down, sun going.

This is the right evening for you if one of these is true.

  • You’ve licensed an enterprise AI platform and still can’t say what it returned.
  • You’ve been handed responsibility for AI governance and don’t yet know who should own it.
  • Your pilots went well and none of them scaled.
  • You’re about to sign for AI at scale and would rather hear the failure modes now than in month four.

In practice that means CEOs, COOs, CIOs, CTOs, CFOs, CHROs, and the VPs and department leaders accountable for making an AI investment produce something measurable — plus AI and innovation leads and members of AI steering committees. Not a fit: implementation teams and individual contributors. This is a room of people who can authorize a decision, and the conversation is calibrated for that.

Event Details

  • Date — Thursday, August 20, 2026
  • Time — 5:00 – 8:00 PM PT
  • Location — Private catamaran, San Diego Bay (departure details sent on confirmation)
  • Capacity — 15 guests
  • Cost — Complimentary, by invitation
  • Dress — Business casual; flat shoes recommended

Fifteen seats. One evening. The conversation your vendors won’t start.

Request an invitation below. We review each request and confirm within one business day — and once the fifteen are spoken for, we’ll close the list.

UPDATE – THIS EVENT IS NOW AT CAPACITY