Author: Meghan Austin

The Client Orthofeet, the world’s leading ortho-comfort footwear brand, empowers customers through highly-adaptable, orthopedic footwear that bridges the gap between comfort and health. Brothers Ron and Michael Bar founded Orthofeet in 1985, pioneering an engineering-driven, user-empathetic design approach. Their philosophy is deeply shaped by Ron’s personal experience losing his leg in military service, and the… Read more »

While leaders deliberate, employees, eager to set these powerful technologies in motion, are bringing their personal tools to work – a phenomenon known as shadow AI. Invisible Risks: The Growing Dangers of Unmanaged AI Use Employees constantly seek efficiency, especially with fragmented or outdated tech stacks. Lacking secure internal tools, teams turn to public AI,… Read more »

Before you can determine if your business is ready to implement one or multiple AIagents, it’s important to make sure you and your team know what AI agents are andwhat they can do for you. Not entirely synonymous with the similar yet more robust Agentic AI, an AI agent is anAI-powered software system that can… Read more »

Artificial intelligence is rapidly evolving, and two terms you’re likely to encounter are “Generative AI” and “Agentic AI.” While both are powerful forces shaping the future, they operate on different principles and have distinct applications. Let’s break down the key differences and explore why understanding them matters. Generative AI: The Creative Powerhouse Generative AI, as… Read more »

Introducing the NEW Wursta Brand

The future has arrived, and with it, a radical transformation in how organizations operate, compete, and innovate, driven by AI. At Wursta, we’re not just witnessing this shift; we’re leading it. We are thrilled to announce the evolution of the Wursta brand, firmly positioning ourselves as the leading consultancy for AI in the workplace. Our… Read more »

Gemini Five Use Cases

AI tools are steadily becoming part of the modern workflow. When applied thoughtfully, they can cut down routine tasks and help you recover valuable time every week. Gemini for Google Workspace brings that capability straight into your everyday tools, so you can write, plan, and collaborate more efficiently – right where you’re already working. The… Read more »