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Orthofeet Streamlines Operations with Google Workspace & AI
The Customer
Orthofeet, founded in 1985, is a leading ortho-comfort footwear brand. They uniquely blend comfort and health through adaptive orthopedic footwear, influenced by the founder’s personal mobility challenges.
Working with the Wursta team, it just feels like our concerns are their concerns. Our problems are their problems. And they direct us to go ahead and address all our issues. And, I think collaborating with the Wursta team is just excellent.
50% Reduction In Support Tickets
Post-migration and AI adoption, Orthofeet cut tech support tickets by 50%
Improved Collaboration
Real-time editing and enhanced teamwork
Increased Efficiency
Immediate answers from AI tools improved operations and customer satisfaction
The Challenge
Orthofeet faced inefficiencies with their Microsoft environment due to poor collaboration and legacy processes. They also incurred escalating storage costs. Orthofeet sought an AI-enabled future to enhance customer satisfaction but struggled with AI integration and adoption.
The Solution
Wursta migrated Orthofeet’s 120 users and 500GB of mail data from Office365 to Google Workspace, including setup, data migration, and training. Wursta then integrated Gemini and NotebookLM to address operational pain points. This enabled leadership to query Gemini for invoice summaries and identify fulfillment gaps. Accounting leverages Gemini-guided Looker Dashboards for reports, reducing IT dependency.
The Results
Post-migration and AI adoption, Orthofeet cut tech support tickets by 50%. Collaboration, internal and external, greatly improved with real-time editing. Google Drive resolved storage issues. Gemini and AI tools provide immediate answers for fulfillment, boosting efficiency and customer satisfaction.