5 Hidden Google AI Ultra Cost-Saving Features You Didn’t Know You Needed

Google’s latest and best AI subscription plan costs a pretty penny, but it may just be worth it for the incredible tools you get – and for the cost-saving features that make it a smarter investment than you might think.

For anyone working with video, coding, research, or creative projects on a regular basis, Google AI Ultra bundles a whole host of capabilities that can replace other pricey tools and streamline your workflow. Standout features include Veo 3 for state-of-the-art video generation, Gemini 2.5 Pro Deep Think for advanced reasoning, Whisk for image remixing, and Flow for filmmaking with your own assets.

Integrating these features strategically in your work helps make the $249.99 monthly price worth every cent. But there’s more.

Behind the Price Tag: The Hidden Value of Google AI Ultra

Here are five lesser-known features that make AI Ultra that much more valuable:

1. Supercharged Research Synthesis: Higher Limits in NotebookLM

With AI Ultra, you get expanded capacity in NotebookLM, Google’s AI-powered research and writing tool. Higher rate limits mean you can work with more sources at once and seamlessly extract deeper insights.

At Wursta, we know the amazing productivity gains NotebookLM enables. Previously, we’ve shown how the platform can analyze multiple sources to build your own unique knowledge bases – and distill them into actionable insights. As your expert thinking partner, NotebookLM can generate study guides, briefing documents, timelines, audio podcasts, and more, all based on the specific sources you provide. Now, with AI Ultra, its capabilities scale further for even greater value.

2. Advanced Reasoning Power: Deep Think in the Gemini App

AI Ultra subscribers can now use Deep Think directly in the Gemini app, giving you convenient access to Google’s most advanced reasoning model yet. With its extended “thinking time” and the ability to run multiple ideas in parallel – plus the latest novel reinforcement learning techniques – Deep Think can explore different angles simultaneously and deliver creative solutions to complex problems. 

Deep Think is exceptionally adept at iterative design, scientific and mathematical reasoning, and algorithmic development and coding. What once required specialized tools or outside expertise is now a capability at your fingertips on the Gemini app – available on the go, wherever and whenever you need it.

3. Smarter Task Management: Agentic AI Mode

Just last month, Google rolled out a new agentic experience for Google AI Ultra subscribers in the United States. If you opt into the AI Mode experiment in Labs, you’ll get access to upgraded tools designed to handle complex, multi-step tasks in Search, so that Google can do more on your behalf. 

Essentially working as your personal agent, AI Mode relies on Project Mariner’s live web browsing capabilities, direct partner integrations on Search, and Google’s Knowledge Graph and Maps to help you take specific actions on the web as quickly as possible. That means less time spent clicking around and more time being productive.

4. Built-in Cloud Storage: Extra Space Without Extra Cost

Another valuable benefit of AI Ultra is the 30TB of storage included in the plan. Normally you would have to pay separately for expanded Google One or other cloud storage services, but with AI Ultra, that extra space is baked in across Google Drive, Gmail, and Photos. 

If you’re managing large datasets and media libraries, or even just dealing with an overflowing inbox, the vast amount of built-in cloud storage eliminates the need for an extra subscription and keeps your files under one roof. It’s convenience and cost savings all at once.

5. Ad-Free Viewing: YouTube Premium Included

One of the more underrated perks of AI Ultra is full access to YouTube Premium. At first glance, this may seem like a bonus for mere entertainment purposes, but ad-free viewing saves time and improves focus for higher-priority tasks, as well. 

From tutorials and conference keynotes to industry panels and educational lectures, uninterrupted video playback – with offline viewing and background functionality – helps keep learning on track. YouTube Premium is a seemingly small perk that can be surprisingly valuable.

The Bottom Line: Turning Cost Into Value

In this post, we haven’t even examined the big-ticket features that make Google AI Ultra so appealing for anyone looking to push the limits of what AI tools can do. To sweeten the deal, it also comes with a whopping 25,000 AI credits for use in Whisk and Flow.

As Josh Woodward, VP of Google Labs and Gemini, put it, “[Ultra is] for people that want to be on the absolute cutting edge of AI from Google.”

With AI Ultra, you get access to Google’s most advanced frontier tools, all in one plan. And while the flagship features will naturally draw the most attention, the less obvious perks are easy to overlook – but they’re where hidden cost savings emerge, making the price tag easier to justify.

Join the AI Revolution with Wursta

At Wursta, we understand that adopting AI is a transformative change for both individuals and organizations looking to make lasting and meaningful improvements in how they work. The best way to do this is through thoughtful augmentation, not just automation.

The AI revolution is here. Are you ready? Connect with us at info@wursta.com to learn more and gain a trusted partner on your AI journey. We’re excited to help you navigate this transition and achieve unprecedented levels of productivity as you realize the full potential of AI in your workflow.